Protecting Your Brand as a Trademark

Butrademarks-300x150siness owners work hard to stand out from the crowd and portray their products or services as unique and high quality. From a marketing perspective, a brand is the symbol of the business. From an accounting perspective, the brand is part of goodwill. From an attorney’s perspective, the brand is a trademark, valuable intellectual property to be protected. The strongest protection available for a brand is to register it as a trademark with the United States Patent and Trademark Office. Their website is www.uspto.gov. Business owners needing further assistance should consult with an attorney experienced in trademarks.  For a more in depth look at why you should register your trademark, you can read this article. [http://www.jacobowitz.com/2016/12/19/should-you-register-your-brand
-as-a-trademark/
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