Archive of Business Tips

Protecting Your Brand as a Trademark

Business owners work hard to stand out from the crowd and portray their products or services as unique and high quality. From a marketing perspective, a brand is the symbol of the business. From an accounting perspective, the brand is part of goodwill. From an attorney’s perspective, the brand is a trademark, valuable intellectual property […]

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Aiming at Dark Money, but Hitting Nonprofits

by Gary Schuster, Jacoborwitz and Gubits, LLP Governor Cuomo has just signed into law a measure intended to shine light on so-called “dark money” contributions to political candidates by some nonprofit organizations. The law was immediately criticized by a wide array of nonprofit and other groups as both overbroad and inadequate. The law applies to […]

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‘Made in Orange’ = ‘Pride of Place’

In 2012, when Harriman’s Jermaine Paul appeared on Season 2 of NBC-TV’s “The Voice” – eventually winning it all — whenever he was asked “Where are you from?” he answered, “Orange County, New York.” When Orange County residents get the same question, the response tends to be, “I’m from Newburgh” or “Goshen” or “Warwick” and […]

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Don’t Overlook the Latino Community in Marketing & Advertising

Hispanics are the fastest growing population in the U.S. According to research done byLaVoz magazine, of the 120,000 Latinos in the Mid-Hudson Valley, 90,000 prefer to speak Spanish in their homes. A recent Nielsen report indicated that from 2010 to 2050, the Hispanic population in the U.S. will grow 167%, significantly more than any other […]

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