Archive of Marketing

Print is not Dead

The integration of marketing methods can provide a significant increase to a campaign’s effectiveness.  The goal is to give your audience the choice to view your material on the platform they desire. Digital marketing has become the modern way of communicating and delivering information. So much so, that many people have forgotten about print and […]

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‘Made in Orange’ = ‘Pride of Place’

In 2012, when Harriman’s Jermaine Paul appeared on Season 2 of NBC-TV’s “The Voice” – eventually winning it all — whenever he was asked “Where are you from?” he answered, “Orange County, New York.” When Orange County residents get the same question, the response tends to be, “I’m from Newburgh” or “Goshen” or “Warwick” and […]

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How Companies Should Approach the Re-brand Process

By Andrew Ciccone Re-branding a company involves many nuanced decisions, and it isn’t always clear when a re-brand is necessary. A marketer may wonder if his or her company should commit to a re-brand or if there’s a simpler fix available. Pacing is also an issue, and there’s always the risk of alienating your current […]

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