Kimberly A. Whitler Senior Contributor CMO Network
What are the big marketing trends impacting small business? I turned to industry experts for insight. Below are seven trends that small businesses in particular should pay attention to.
Trend #1: Main Street businesses will have a renaissance. Laura Goldberg, Chief Revenue Officer for Kabbage.
“Driven with the desire to take (much-needed) breaks from technologies, many are turning to older traditions to do timeless tasks. There’s no model or algorithm that can replace your pipes, cut your hair, or guarantee tulips for your daughter’s winter wedding. Strong relationships—and even more, personalization—are key in business and paramount in customer service. Local small businesses will see a renaissance in the future, both because of technology and despite its hype.”