The Orange County Chamber of Commerce recently contracted with McLaughlin & Associates, a national survey research and consulting firm, to conduct a Perception Study on the Chamber and the business community. The survey results have been released to the Chamber Board of Directors. “We’re very grateful to the hundreds of Chamber members, former members and […]
By Cynthia Marsh-Croll In the past we have been taught to work on our weaknesses. Psychological research has discovered that this formula will give you marginal success at best. Operating to your strengths and doing what you do best is how to be successful. But that is only part of the mix. The important piece […]
by Myriam Bouchard You’ve owned a business for many years now. You know your market and your competitors. Yet, despite your best efforts, your bottom line is shrinking and you can’t help but worry. Sound familiar? How can you remain competitive during difficult economic times? I have yet to understand why the first thing small […]
By Charlene Maurer Finerty Businesses are comparable to people in many ways. They start small, some grow faster than others, many exist on a plateau within limited geographic boundaries. Both celebrate significant milestones and likely face good and bad surprises along the way. All need to foresee money requirements prior to expected events, as well […]